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Fraudsters Locate A New Frontier. Verizon-AOL Deal Foretells More Merger Fervor. 4 Billion In Media And Ad Tech Expansion. How Fraud And Viewability Metrics Are Affecting Ad Peformance, Pricing. How The Rise Of Publisher Coalitions Helps Programmatic. App Annie Buys Mobidia For Access To More Usage Data. What it actually means .

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